Focus On Marketing: The Story Behind The Science

Focus On Marketing: The Story Behind The Science

  • Every great new beauty and cosmetics product needs a compelling story behind it.

    The emergence of Indie brands and the rise of the conscious consumer has driven the need for closer collaboration between the formulation and marketing teams to put the consumer at the heart of every new product development.

    The Focus on Marketing Tours developed in collaboration with Cherie Buziak Founder of BeautyEdge provides you an unique platform to share your latest concepts, innovations and technologies with the key marketing players that will connect your product to the end customer.

  • Snapshot of the 2018 tour:

    In 2018 over the course of two days expert beauty consultant Cherie Buziak gave 74 marketing and product specialists a behind-the-scenes look at new cosmetics technologies, ingredients and textures.

    During the five tours visitors stopped by 11 exhibitor booths, discovered 20 new ingredients and formulas in the show’s Innovation Zone and got to test 13 products displayed in the Make-up and Sensory Bars.

    Last year's tours attracted marketers from: Dollar Shave Club, Swiss American CDMO, Estee Lauder, Johnson & Johnson and more.

    How the tour works:

  • Stop One: Supplier Meet-up

    Stop Two: Make-up & Sensory Bar

    Stop Three: Innovation Zone

  • What interactions will you get on the tour?

    Get introduced and connect with up to 100 marketing and brand specialists as you get 20 minutes to pitch your products in front of a captive audience across the five tours over the two days.

    Interaction Onsite Printed Digital
    Talk/Demonstration

     

     

     

    Tour Leaflet

     

     

    Tour Page

     

     

    Tour Email

     

     

    Tour Social Media

     

    Show Catalogue

     

    Pocket Guide

     

    Cost Free Free Free
  • Criteria

    All in-cosmetics North America exhibitors are eligible to participate in the tours. Due to limited spaces please submit your application before 12 July 2019 to be considered and accepted on the program.

    Top Tip

    If your exhibition goal is to generate leads, make sure you’ve activated your free lead retrieval app to scan the badges and capture the contact details of all tour participants.

  • Supplier Meet-Up Stop – only 8 available

    Book a booth and apply to be a stop on the Supplier Meet-Up section of the tour to have up to 100 visitors brought directly to your stand.

    * Please note only exhibitors who have booked a spot in the innovation zone or make-up and sensory bars qualify for this option more information about these initiatives inquire here.

  • Get visitors to stop at your booth

    You must have a booth in order to gain access to placing your innovations on the map with North America's top cosmetic and beauty marketers in the Focus on Marketing Tours.

    Apply for the tour

    Take the first steps

    If you've not booked your booth and want to be part of this year's Focus on Marketing Tour take the first steps and book your booth today.

    Book a Booth

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.